The challenge

Contentive was attracting a steady flow of traffic, but that interest wasn’t translating into qualified leads or meaningful engagement.

• Low LinkedIn engagement and weak email open rates. Despite steady traffic, these channels weren’t performing at their full potential.

• MQLs remained stagnant, and while campaigns were active. Content failed to convert readers into prospects.

• Inconsistent website traffic. Spikes here and there made it tough to build a sustained audience.

• No unified strategy. Every tactic had potential, but without alignment, they weren’t driving results together.

Bottom line? Contentive needed a strategic, multi-channel approach that didn’t just grow numbers - it turned visitors into engaged, loyal users across LinkedIn, email, and the website.

The fix: A fully integrated growth strategy

Instead of siloed tactics, UNTAMED built a cohesive strategy that made every channel work together.

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Email marketing that converts

• Revamped email campaigns with resonating subject lines, segmented lists, and personalised content - leading to more opens and clicks.

• Built a consistent email cadence, ensuring subscribers got relevant content at the right time.

• Used real-time analytics to reiterate messaging, making every send count.

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LinkedIn: From passive to powerhouse

• Data-driven content strategy focused on engagement-first posts that brought real conversations.

• Optimised the LinkedIn Newsletter to consistently grow subscribers and increase engagement.

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Website traffic & conversion optimisation

• Increased referral and direct traffic through organic search improvements and targeted initiatives.

• Used UX elements on key pages like Subscribe and Advertise with Us, removing friction and increasing conversions.

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Continuous optimisation & real-time adjustments

• Tracked performance across LinkedIn, email, and the website, refining tactics to drive engagement.

• A/B tested email campaigns and LinkedIn posts, ensuring every message hit the mark.